/products/modern-mascara-black

MODERN MASCARA

Our sold-out Modern Mascara is running low in stock. Get the ultimate everyday mascara while you can for buildable volume, length and definition.

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  • /collections/palettes

    10-PAN PALETTES

    Whether a modern take on neutral, cool-toned or romantic eyeshadow, we have the palette for you with powerfully pigmented mattes and shimmers.

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  • /products/soul-shadows-terra

    SOUL SHADOWS

    Transform yourself with Soul Shadows. Each palette is curated with four richly pigmented eyeshadows for endless expression and eye looks.

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/products/power-ink-liner-black

DRAW THE LINE

Whether you want a classic small, winged eyeliner, a natural flick or a bold graphic look, draw your own line with award-winning Power Ink Liner. The precision brush allows you to create the finest of details whilst the smooth-flowing Midnight Black and Dark Brown ink glides on for flawless, effortless application.

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/pages/beauty-quiz

MODERN SKIN GUIDE

Whether you’re all about a radiant complexion, want a natural matte finish, or the best of both, find your perfect Modern Skin routine.

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AS SEEN ON YOU

/pages/about-us
/pages/about-us

THE STORY OF VIEVE

Founded by a professional makeup artist and born with a real sense of community, VIEVE is a curation of exceptional products that perform effortlessly to help you feel incredible – no matter what your look or style.

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