“VIEVE is all about transformation. Every product amplifies your confidence and expresses who you are in a simple, effortless way. I love peppering my day with small luxuries that make me feel great. Every single VIEVE product is designed to make you feel the same way.”

I could tell you all about the incredible formulas, and I can promise you our products perform in a way that’s super easy and intuitive – whether you’re a total makeup novice or a professional artist yourself.

But, most of all, my hope is that VIEVE feels like a home to you. A place where you can come to for advice. A place to find products that feel like small acts of self–love. And finally, a place where you can belong to a family dedicated to helping you feel like the very best version of you each day.

I’m so honoured to have you on this journey with us – I made VIEVE for you.

Love, Jamie