Meet Eye Wands, perfectly creamy and expertly engineered shadow sticks, available in six essential neutral shades.
Whether you want to prime, colour or shape, these multi-tasking heroes make it easy to transform eyes in an instant and release your inner artist.

"I wanted creamy long-wear eye colour sticks in a range of multi-tasking shades. Eye wands also include ingredients that are beneficial for the skin, and deliver results in just one swipe - they're an essential staple for every makeup bag."

Jamie Genevieve, VIEVE founder


It's no secret that Korea is the heartland of beauty innovation. Known for it's incredible speciality manufacturing capabilities, technical makeup production skills plus an unrivalled skincare heritage, it was the obvious destination to create the new VIEVE Eye Wands. The malleable formula glides on with ease, allowing ample blending playtime before drying to a matte finish that stays put for hours. Used alone, blended together, or alongside eyeshadow such as VIEVE Essential Eyeshadow Palette, they allow anyone to become their own makeup artist. 


At the heart of Eye Wands is the belief that everyone is their own artist, there is unique creativity within every single one of us and how we express ourselves is a chance to show this. We caught up with four amazing women that demonstrate creativity in completely different ways. Make sure you check out their videos to see what creativity means to them and get inspired to let your inner artist out.