E-Commerce & Site Trading Manager

E-Commerce & Site Trading Manager

London (Covent Garden)


VIEVE means ‘Full of Life’ and this ethos is at the core of the brand. Beauty with personality that inspires everyone to express themselves with newfound confidence and ease.

VIEVE is born from an innate passion for artistry and a deep understanding of the positive impact makeup can have. It’s high performance, aspirational yet accessible, created by makeup pro and beloved beauty digital creator, Jamie Genevieve.


We have an exciting position available for a passionate and results-driven E-Commerce & Site Trading Manager to join our expanding E-commerce team. This individual will play a crucial role in optimising the VIEVE stores, driving growth through strategic initiatives, with a particular emphasis on data analysis and testing. The E-Commerce & Site Trading Manager will report directly to the Head of E-commerce, manage the E-Commerce Executive, and collaborate cross-functionally with Brand Marketing, Creative, Customer Service, Operations, and NPD.

This role is hands-on, requiring the ability to juggle numerous projects and priorities simultaneously.


E-commerce growth strategy

  • Contribute and execute e-commerce short- and long-term strategy and collaborate on the E-Commerce roadmap.

E-commerce reporting & analytics

  • Monitor and report on daily web performance metrics, ensuring data-driven actions can be taken each week to drive incremental sales.
  • Prepare the E-Commerce weekly report before the Trade meeting on Mondays, providing insights from the past week and outlining actions for the upcoming week.
  • Conduct regular click funnel analyses and ad-hoc deep-dive onsite performance analyses to identify key opportunities.
  • Collaborate on post-campaign and promotion analyses of all site activities, sharing insights with the wider VIEVE team.

Site optimisation

  • Collaborate with the E-Commerce Executive to conduct weekly site audits, ensuring the highest quality and seamless shopping experience.
  • Lead site navigation updates and UX/UI improvements to enhance engagement and conversion rates.
  • Implement A/B and multivariate testing across the site to boost incremental sales.
  • Work closely with the Customer Experience team to address and resolve any site and order issues raised by customers.

Lead site content strategy

  • Own the e-commerce content calendar, ensuring alignment with other channels.
  • Collaborate with the E-Commerce Executive to develop innovative onsite campaigns for NPD launches and key focus moments for the brand.
  • Participate in the Weekly Planning meeting with the broader E-Commerce team, Marketing, and Creative teams to align on content and messaging across channels.

Own 3rd party integrations

  • Build and maintain relationship with tech partners, including Global E, Yotpo, Wishlist Plus and Klavyio.
  • Identify growth and development opportunities with our tech partners and within Shopify’s own apps.

Web Dev agency project management

  • Co-manage with the Head of E-Commerce the Web Development Agency.
  • Identify, coordinate, and collaborate with the Web Development agency to resolve any site issues and bugs.


  • Own the management of the SEO agency, prioritising tasks and internal business resources.
  • Lead SEO improvements (on- and off-page SEO, technical SEO) to enhance ranking on SERPs, utilising data and analytics to guide actions and measure results.

Commercial forecasting

  • Collaborate with the Operations team on forecasting for NPD and core units for the .com, contributing to optimise supply chain and costs.
  • Develop business cases for promotions, projects, and new growth opportunities.

Team management

  • Manage a team of one, consisting of the E-Commerce Executive, and ensure their professional development.


  • 6+ years’ experience within digital trading role, site merchandising or related role for a DTC brand.
  • Experience and proven track record of improving online user experience and accelerate DTC growth.
  • Advance proficiency with Google Analytics (GA4) and Excel for reporting and data analysis, and experience in leveraging data analytics tools and performance tests (e.g. A/B testing) for strategic decision-making.
  • Experience in managing wed dev agency and external partners.
  • Hands-on experience of content management systems, preferably Shopify.
  • Basic knowledge of SEO and Google Search Console.
  • Bonus:
    • Previous experience in retail, beauty or fashion
    • Basic knowledge of Google Tag Manager.


  • Commercially strong and innovative.
  • Proactive and result-orientated with excellent communication and collaborative skills.
  • Excellent into translating numbers into actionable insights.
  • Highly organised, able to prioritise workload and enjoy working on multiple complex projects at the same time.
  • Keen eye for details.
  • Excited about joining a fast-paced and challenging environment, and true passion for Beauty.
  • Available to commute to central London at least twice per week.


  • Work Life Balance – we offer hybrid working, enhanced family leave and sick pay, 25 days holidays plus bank holidays and your birthdays off.  Plus you can even bring your dog to work!
  • A Great Team – we pride ourselves on our friendly culture and welcoming environment.  We have regular social get togethers if that’s your thing. 
  • Rewards – we offer a competitive salary, a generous staff discount on VIEVE products, private medical insurance and enhanced pension contributions. 
  • Great location - in the heart of Covent Garden (although we are up 2 flights of stairs!)
  • Exciting opportunities - for growth and development in a rapidly expanding brand. 


    At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives.  We welcome passionate individuals who are eager to join our exciting journey of growth and innovation.


    • 1st video interview with Head of E-Commerce.
    • 2nd in-person interview, including project task, with the Head of E-Commerce and Chief Customer Experience Officer. Follow up by short intro chat with the E-Commerce Executive, and GA4 and Excel test.
    • 3rd video call or in-person interview with brand co-founder.

    If you you're eager to play a vital role in the growth of VIEVE, we invite you to apply for the role of E-Commerce & Site Trading Manager.