Over 3 years in the making, I am thrilled to finally reveal the latest launch to the VIEVE collection: Modern Mascara. I wanted a formula that lasted from the moment you put it on in the morning through to taking it off in the evening. The intensely pigmented smudge-proof formula adds instant volume and length to the lashes but can be easily built for a more dramatic look.

Jamie Genevieve, founder of VIEVE and expert makeup artist.

MODERN MASCARA

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  • Vitamin C & E

    Nourishes the lashes

  • Vegan Beeswax & Carnauba Wax

    Help condition and coat the lashes

  • Castor Seed Oil

    Moisturises the lashes and helps make them appear thicker

FIND YOUR LASH TYPE

  • THICK LASHES

  • LONG LASHES

  • SHORT LASHES

  • SPARSE LASHES

  • CURLY LASHES

  • STRAIGHT LASHES

Wow, wow, wow!! This little treasure was well worth the wait! A must have, best I've ever used for sure.

★★★★★