Pop-Up: London


Wednesday 23rd March – Saturday 2nd April
20 Floral Street, Covent Garden, London, WC2E 9DS

Calling all muses, VIEVE is in London! You’ll be able to discover and shop all our treasures, receive a complimentary touch up with a VIEVE makeup artist and more.

VIEVE limited-edition Sweatshirts have also made an exclusive return to our London Pop-Up along with our latest launch, VIEVE Makeup Brushes!

 We can’t wait to see you there!


20 Floral Street
Covent Garden


Thursday 31st March: 10am – 6pm
Friday 1st April: 10am – 7pm
Saturday 2nd April: 10am – 7pm



What products will be there on the day to buy

All of our VIEVE treasures available on VIEVE.co.uk will be available at the London Pop-Up excluding our bundles. We will also have some new products and merchandise for you to discover, including a limited-edition run of our ‘JOIE DE VIEVE’ Sweatshirts , exclusively at the London Pop-Up.

How do i get there?

Located in the heart of London on Floral Street in Covent Garden, the closest tubes to the VIEVE London Pop-Up are Covent Garden (3-minute walk), Leicester Square (3-minute walk) and Charing Cross (6-minute walk). Please check TFL.gov.uk to plan your journey before coming.

Any COVID restrictions/guidelines?

In-line with government guidelines, we will have no restrictions in place at the London Pop-Up.

What time are the events happening or will they be all day

We have a number of masterclasses and bookable appointments for our residencies on our booking pages: https://www.vieve.co.uk/masterclass-london & https://www.vieve.co.uk/residential-london. We will also have VIEVE Makeup Artists on hand to offer complimentary touch-ups every single day, no booking required.

Will Jamie be there?

Yes, Jamie will be popping into the London pop-up throughout the week however we cannot guarantee when apart from the ticketed events that she is hosting.

Do you need tickets?

Entry to the London Pop-Up is free however you will need to purchase tickets for the masterclasses and select residencies to guarantee your place.

Can I collect my loyalty points on purchase?

You’ll be able to collect VIEVE VIP points on all purchases made in store by following the instructions on your email receipt post-purchase. We recommend ensuring you have a VIEVE VIP account before arrival. If you’re not already a member, sign up here today: https://www.vieve.co.uk/vip

Can I use VIEVE VIP loyalty points in store?

We won’t be able to accept VIEVE VIP loyalty points at the London Pop-Up.

Can you test products in store

Yes, VIEVE makeup artists will be on hand to help you with any queries. You’ll also be able to pick from our Looks Library and receive a complimentary touch up in-store.

How will the crowd be managed?

We will have security on hand to manage any crowds and they will also ensure everybody has time in the store.

Will there be any more pop-ups anywhere else?

Yes, more to be revealed soon… Do get in touch @vievemuse to let us know where you’d like us to pop-up next!

Are you able to redeem VIEVE Gift Cards in the London Pop-Up?

Unfortunately VIEVE Gift Cards are only able to be redeemed online at vieve.co.uk