Whether you’re a bold beauty, daring to stand out from the crowd or opt for a less is more approach to make an impact, there’s a VIEVE signature look for you. VIEVE founder and makeup artist Jamie Genevieve shares her artistry knowledge, expertise and tutorial on how to achieve each look but the key tip? There are no rules! These are a starting point, so experiment and play – be your own makeup artist.

The Mega Glow

The Mega Glow is glowing and radiant, from the inside out. Mix the metals of Old Gold Shimmer Eye Wand and Glimmer in The Essential Eyeshadow palette to create a multi-dimensional eye look layered over rich matte tones. Skin Dew is added to the cheekbones for luminosity whilst Lip Dew is slicked over Brat Modern Lip Definer for the ultimate nude glossy lip. Finish the look off by dialing up the glow with Skin Nova buffed into the body.


The Million Dollar makes the every day their own runway. Turn heads by creating a show-stopping nuanced nude eye look with The Essential Palette. Achieve killer cheekbones by sculpting contoured definition with Modern Bronzer before creating an iconic supermodel nude lip with Tailored Modern Lip Definer and Treasure Modern Matte Lipstick. Finish the look off with a shimmering slick of Lip Dew.


The Minimalist likes to make a statement, using less to create more. Add bronzed definition with Modern Bronzer whilst imparting luminosity with Skin Dew on the high points of the face. Depth is achieved by layering the neutral matte shades in The Muse Palette for a soft yet sultry eye look. Finish the look of with a powerfully strong Muse red lip because who says a minimalist can’t wear a statement lip?


The Modern is natural beauty with a twist, think classic with an edge. A soft nude eye is amped with sultry definition using The Muse Palette. Mahogany Eye Wand is smoked under the eye whilst the cheekbones are defined with Modern Bronzer and the warmth of Piazza Sunset Blush. The look is completed with a classic nude lip using Aphrodyte Modern Lip Definer and Deity Modern Matte Lipstick.


The Monochromatic achieves makeup harmony by playing with a single colour story. The tone is set with The Muse Palette as perfect pinks, rich burgundy and sultry shimmers create a soft, romantic eye. Complement the look with a flush of pink Cherub Sunset Blush before finishing with the dusky rose hue of Promise Modern Matte Lipstick.